The first Neenah winter I worked through taught me more about masonry than any summer ever did. A client near Doty Island had a limestone-veneer entry column that looked perfect in October and was shedding chips like a dropped dinner plate by March. Nobody hit it. Water and a Wisconsin winter did the whole thing.

I build patios, retaining walls, and stone veneer around the Fox Valley, and up here freeze-thaw is the single biggest threat to any of it. We get some of the harshest freeze-thaw cycling in the country. The wall doesn’t just freeze once and thaw in spring; it swings back and forth across the freezing point dozens of times a season. Every one of those swings is a chance for masonry to fail. Here’s how I keep mine from doing it.
What freeze-thaw actually does
Water expands about nine percent when it freezes. When brick, block, or stone has soaked up water and the temperature drops, that expansion pushes from the inside out. The face of the masonry flakes off, which we call spalling, and mortar joints crumble to sand. Do that thirty or forty times a winter, year after year, and a sound-looking wall turns to gravel. If you’re already seeing flaking faces, I walk through the mechanism and the fixes in more detail in this piece on what causes brick spalling.
The key thing to understand is that freeze-thaw damage is a water problem first and a cold problem second. Dry masonry shrugs off cold. Saturated masonry destroys itself. That’s why everything I do up here comes back to keeping water out of the wall in the first place.
Where the water gets in
Drainage is close to a religion for me, and in the Fox Valley it’s the difference between a wall that lasts thirty years and one that lasts five. I cap the top of every wall and column so water can’t sit on it, flash where masonry meets the house, and keep the bottom course up off grade so it isn’t sitting in snowmelt and road-salt slush all winter. I also pitch the soil and any pavers away from the foundation. Our frost line runs deep here, so footings for anything structural need to sit below it, typically around four feet down, or the frost will heave the whole thing every winter. That’s the same reason most basements in the area are CMU block set well below grade.
Protecting masonry that’s already up
For a wall that’s already standing, the moves are straightforward: repoint failing joints before winter rather than after, replace cracked caps, and add drip edges so runoff throws clear of the face. The Brick Industry Association explains why brick sold in our climate should carry an SW (severe weathering) rating, and it’s a spec worth asking about before anyone lays a single unit. A good Appleton masonry crew will call for SW-rated brick and repoint with the right mortar as a matter of course. If you seal, use a breathable siloxane water repellent, never a film-forming sealer that traps moisture behind the face and makes spalling worse.
Why we can’t lay masonry in the cold
Mortar has to hydrate to gain strength, and fresh mortar that freezes before it cures loses that strength permanently. Most masons stop new work as temperatures approach freezing unless they set up cold-weather protection: heated enclosures, warmed materials, and insulated blankets. In practice, a lot of Fox Valley masonry work either shuts down from roughly December through March or runs under tented, heated conditions that add cost. If a contractor offers to lay a wall in January with no enclosure, that’s a red flag.
What protection costs
Repointing runs about $8 to $20 per square foot depending on access. A breathable water repellent is usually $1 to $3 per square foot. Replacing a spalled veneer section or rebuilding a small column tends to land between $1,500 and $5,000. Cold-weather protection for winter work commonly adds 10 to 25 percent to a job. As always, these are ranges to plan around, not firm quotes.
Frequently asked questions
Should I seal my brick before winter? Only with a breathable water repellent. A vapor-permeable siloxane or silane product sheds liquid water while still letting the wall dry. A glossy film-forming sealer does the opposite: it traps moisture inside and accelerates freeze-thaw spalling.
When can masonry actually be laid in Wisconsin? Comfortably once daytime temperatures hold above about 40 degrees and are rising, which usually means spring through fall here. Work below that is possible only with heated enclosures and protected, warmed materials.
Is spalling just cosmetic? No. The spalled face was the wall’s weather skin. Once it’s gone, water gets in faster, so the damage accelerates each winter. Catching it early and repointing is far cheaper than rebuilding.


